Shopping in Park City
By Annette Velarde

121bStyle isn’t something you do, it’s something you are. Done well, it’s a statement of your ideas, the way you live, and what is happening inside your head and heart. This winter’s designs that spotlight sleek lines with accents in fur, feathers and shearling will wrap you up warm against the snowy weather. Fun reprises of sixties prints, glints of shining metallic, and bright splashes of color will keep your closet cool and your spirit young.
Bjorn Stova Boutique, located inside The Stein Eriksen Lodge, is the first and last word in fashion and functionality on the slopes.

Offering only the very finest lines in skiwear and accessories, this is where the experts find the perfect combination of fit, style, and utility. Everyone in the family (men, women, and children) will find something they cannot live without. This season’s bright colors, wild geometric patterns, and bold plaids have hit ski outerwear in a big way. Gold was center stage on the designers’ runways and it’s made a bold statement in snow sportswear too. The athletic esthetic greatly inspired the major designers, and this translated to fantastic layering options that can go from the slopes to après-ski functions without missing a beat. Fleece and mesh fabrics offer lightweight warmth while they hug the body. New Age down coats and pullovers are super-warm and (no pun intended) light as a feather. Gone are the days of looking like the Michelin Tire Man—these cutting-edge technology garments skim your silhouette and are perfect for layering. Renowned labels such as Bogner, Sportalm, and Emmegi (to name just a few) will lift your expectations of what great winter sportswear should be.

Voted BEST Boutique by The Park Record’s People’s Choice Awards in 2014, women fall in love with Whimsy from the moment they walk in the door. “Whimsical” is exactly the word that comes to mind when exploring this carefully curated inventory. They offer a wide range of fun, affordable styles for all ages and body types, with everything from the basics to elegant eveningwear. Whimsy has a fantastic selection of one-size-fits-all leggings and pullovers for layering (customers always come back for more!), sweaters and wraps that are almost poetic in they way they compliment your silhouette, flattering comfortable skirts, and even cowboy boots that are works of art for your feet. By adding just a few reasonably priced pieces in this season’s trendy geometric patterns paired with carefully selected big hits of color, you can update your wardrobe so easily. A flowing fringed kimono worn over simple denim pants and a comfy knit top creates an elegant feminine look. A ruffled silk top heavily draped with hand-beaded necklaces and bracelets transforms your look into Park City’s iconic artist. If you’re feeling a little bit country, try on a plaid shirt, cowboy boots, and a tooled belt. Animal prints in leggings or accessories add a touch of playfulness when you’re feeling a bit wild. Featuring local artisans in their exquisite jewelry lines makes personalizing your style as simple as choosing your favorite artist… which may prove to be difficult! No matter what you’re in the mood for, “Whimsy” is sure to have just the right thing.

123Panache, found in the heart of Historic Main Street, perfectly melds luxury with a stylish, casual elegance that speaks to both mountain and urban living. Panache brings both internationally renowned and newly minted women’s labels to Park City’s fashion front. Established more than 30 years ago in Sun Valley, Panache is considered a necessity for many women’s closets. This intimate yet welcoming shop is stocked with sumptuously soft cashmere from Fabiana Filippi, Nili Lotan, Casmari, and Autumn Cashmere that pairs beautifully with sportswear from Helmut Lang, Herno, Theory, Inhabit, and Frank & Eileen. Premium denim and leather leggings by Mother, Current/Elliott, and Theory add to the collection. Designer boots from Alberto Fermani, Aquatalia, and Mou wear well in winter environments, with leather accessories from Caleen Cordero, and highly coveted jewelry by Samira 13 and designer Kary Kjesbo finishing the coveted looks.

Park City’s winter season brings out the best in style. A favorite look this year is all-black with lots of different textures, like leather, wool, and fleece. Some of this season’s exciting additions are thigh-high boots, hand-knit hats, and big furry collars that can be added or removed as you like. Several designers have created bold-statement coats that are so beautiful it doesn’t matter what you’re wearing underneath. Skirt lengths are staying long and leggings with chunky sweaters are bigger than ever. ‘60’s geometric patterns and bold accents are brightening wardrobes in everything from blazers to shoes. You’ll find all of this and more while shopping Park City’s fantastic fashion scene.

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