Deer Valley Resort Announces $14 Million In Capital Improvements For The 2020/2021 Winter Season

 
DEER VALLEY RESORT; PARK CITY, UTAH (March 10, 2020) – This summer, Deer Valley Resort will begin their biggest capital investment in over two decades with a $14 million improvement plan for the 2020/2021 season. This year kicks off Alterra Mountain Company’s ambitious five-year plan for the resort, that will total more than $75 million in enhancements once completed.

Deer Valley Resort’s $14 million in 2020/2021 capital improvements include:

Beginning a modernization master plan of the resort’s dining experience. Phase 1 begins with a complete renovation of the 100,000+ sq. ft. Snow Park base lodge, including new retail offerings and extensive updates to food and beverage experiences with a new indoor/outdoor après bar, slope-side coffee shop and bistro. Photo renderings of the renovation are available to view/download here: assets.alterramtnco.com/c/5nm8lmpl

Addition of an outdoor deck to Cushing’s Cabin, located at the top of Flagstaff Mountain

Continuing to work with Gravity Logic to expand our mountain bike trail inventory, including a blue flow trail on Bald Eagle Mountain and a green trail from the top of Bald Eagle Mountain to Silver Lake Village

New Helly Hansen uniforms for all on-mountain staff

Additional outdoor digital signage to supplement the signs installed in the 2019/2020 season. More digital signage will be implemented throughout the resort, continuing to enhance the guest experience by having real-time information available on ticketing availability and pricing, lift operations, grooming conditions, and other mountain and lodge related information

Purchasing four new state-of-the-art snow cats to add to the snow grooming fleet

$1 million of investment in snowmaking capabilities including purchasing additional low-energy guns, new fan guns, upgrading control systems and replacing several thousand feet of snowmaking pipes

Continued upgrades and investment in overall transportation fleets around the resort

Alterra Mountain Company also announces its plans to invest $223 million in capital improvements across its 15 North American mountain destinations for the upcoming year. The plan includes $50 million for base area facility development, $48 million towards new lifts and upgrades, expanded terrain, and state-of-the-art snowmaking, $30 million in technology including Ikon Pass and destination app development and data utilization, $27 million toward enhancing base area and on-mountain dining experiences, and $7 million towards various summer and winter activity investments.

“Three years ago, when we formed Alterra Mountain Company, an initial priority was to commit to investing a half a billion dollars by 2023 across our family of North American destinations,” said Rusty Gregory, CEO, Alterra Mountain Company. “To date, we have invested more than $350 million and are committed to exceeding our original plan, spending $575 million by 2020 on lifts and gondolas, snowmaking, summer activities, real estate development, hospitality and technology, all in the name of creating memories for our guests through an elevated mountain experience.”

Deer Valley’s Season Passes, as well as Alterra Mountain Company’s multi-destination pass product, the Ikon Pass, are currently on sale for the 2020/2021 winter season.

For more information about Deer Valley Resort, please visit deervalley.com or contact the resort’s Senior Communications Manager, Emily Summers, at esummers@deervalley.com or 435-645-6522. For more information about Alterra Mountain Company or the Ikon Pass, please contact Alterra Mountain Company’s Director of Public Relations, Kristin Rust at krust@alterramtnco.com or 303-801-7271.

About Deer Valley Resort
Deer Valley Resort located in Park City, Utah, revolutionized the ski industry by providing the first-class service one would receive at a five-star hotel. The ski-only resort offers 21 chairlifts, 103 ski runs, six bowls, 300 annual inches of powder, 2,026 acres of alpine skiing, limited lift ticket sales, 14 restaurants, three elegant day lodges, hundreds of luxury accommodations and a renowned Ski School and Children’s Center. Deer Valley is honored to be ranked as the United States’ Best Ski Resort by the World Ski Awards for a seventh consecutive year (2013-2019).

About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the globe’s newest season pass that invites skiers and riders to seek the unique of each mountain. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.

About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

Questions & Inquiries

EMILY SUMMERS
Senior Communications Manager
Deer Valley Resort
P.O. Box 1525
Park City, UT 84060
phone: 435-645-6522
fax: 435-645-6939
esummers@deervalley.com

ABBY RAILTON
Communications and Content Coordinator
Deer Valley Resort
P.O. Box 1525
Park City, UT 84060
phone: 435-645-6518
fax: 435-645-6939
arailton@deervalley.com