With a new Spa opening on Main Street, we caught up with PuraVida on Main’s team.

Tell us about PuraVida’s vision and future:
Aveda, founded in 1978, has a long history and mission of creating holistic beauty through wellness. Aveda translates to “knowledge of the whole.” This philosophy is true to the core values that we instill in our business—to be present in the lives of those around us…giving respect and grace to one another and our community.

This core value not only extends to our visitors from around the world, it starts with a committed team of individuals building careers and their own philosophy in life. Being a business owner lends many responsibilities and we thrive on knowing that we make a diff erence in people’s lives. Our rituals and experiences are meant to align your wellness and your spirit in a place of comfort and balance.

Our massages off er a variety of experiences to meet your individual needs. We off er traditional Hot Oil Abhyanga massage, as well as four hands, prenatal and lymphatic. You can take your experience a step deeper with a Chakra Journey or a CBD Oil Experience to heal your muscles. Each and every massage is customized to our guests comfort and needs.

With skin type varying from person to person, realigning our dosha’s (biological energies found throughout the human body and mind) is a core value in our skin care treatments. Aveda’s plant-based line of skin and facial products provide you with the exact solution for your skin. At PuraVida on Main, we customize each facial with our Tulasara Skin Care to treat dry, aging, acneic and oily skin types. While at the Spa, one of our unique features that we encourage is for all of our guests to relax in our Japanese soaking tubs. The history of these tubs runs very deep. Bathing is an important ritual in Indonesian cleansing traditions. As time has passed, deep soaking bathtubs have become immensely popular around the world, regardless of religious a ffi liation. Our guests enjoy these full body tubs with Aveda soaking salts, CBD oil or CBD bath bombs or various Chakra
Oils.

Mission of Aveda:
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.