The U.S. Ski & Snowboard, recently announced High West Distillery, as their new spirit sponsor. Perfectly timed for U.S. Ski Team, U.S. Snowboard Team and U.S. Freeski Team athletes to carry the High West brand to the international stage of the 2018 Olympic Winter Games in Pyeongchang, South Korea, in February.
“We are proud to showcase High West Distillery as part of our growing family of partners,” said U.S. Ski & Snowboard president and CEO Tiger Shaw. “This is an opportunity to bring awareness to an internationally known whiskey brand with whom we proudly share our Park City home.”
This new partnership gives U.S. Ski & Snowboard and High West Distillery a variety of occasions to mutually benefit from each other’s joint promotions. “It is an incredible honor to partner with U.S. Ski & Snowboard,” said High West Director of Marketing Justin Lew. “We look forward to working together to elevate both organizations’ reputations in our respective sport and spirit communities.”