Living in a digital world means new and unlimited possibilities every nanosecond, promoting today’s consumers to simply expect more from products a d places. The lure of smartphones, our now constant companions, means we can compare prices, read reviews, and check a company’s history, all within a few taps and clicks. With the world at our fingertips, we now demand new and improved experiences in everything we do.

104Shopping here in Utah is no exception, with a seemingly-endless array of choices. Park City’s Main Street entices us with a bevy of businesses from high-end independent boutiques to world­class restaurants. Offering more than 100 incredible retail stores, delicious eateries, you can make a day of exploring, shopping and dining.

But now there’s a way to see one of the seven wonders of the natural world and still be home in time for dinner.

Sandra Morrison is President of the Historic Park City Alliance, a flourishing group of local business owners. “A shopping visit to Main Street is so much more than a quick trip to pick up a few items on your list,” she says. “A trip to Main Street is browsing the boutiques to see what is new (and there is always something new). It’s a photo with Franz the Bear to share on Instagram. It is lunch or dinner at any number of award-winning restaurants. It’s a cultural experience with the opportunity to browse art, enjoy a live performance or take-in a history lesson at Park City Museum.”

105It’s an exciting time to be here in Utah, as visibility on a national and global scale continues to skyrocket. “Park City visitors come to Main Street for our unique experience, and Main Street is certainly a factor for out-of-state visitors in choosing Park City as their vacation destination,” says Morrison. “For residents, it is a reason many of us choose to live here. A trip to Main Street is an opportunity to enjoy experience aft er experience all while soaking in the sun and fresh mountain air.”

And what better time than our halcyon summer days and nights to explore the endless opportunities?
“Main Street shines during the summer,” Morrison adds. “Dining decks line the street, encouraging al fresco dining.”

Main Street shines during the summer…
Dining decks line the street, encouraging al fresco dining.

Events in Park City fill the calendar nearly every weekend, starting Market’s kick-off on June 5. A favorite Main Street shopping day is July 4th, when popular boutiques offer incredible sales. The Annual Kimball Arts Festival, in August, draws artists and visitors from around the country.

Throughout the summer, guests can look forward to amazing gallery strolls, adventure rides up the Town Lift , and a great variety of parades and concerts.

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