By Amy Roberts

Shades of swanky, sensual, sultry and a whole lot of sexy just came to town. Vim Park City is where couture meets confidence. Located at 1351 Kearns Boulevard, Vim is a new business that offers a boutique, spa, blowout bar, lounge, and café all under one roof.

“Vim is the coolest stop between NYC and LA,” says Julie Doerr, an interior designer who helped create the space. “It’s a Fred Segal inspired layout, housing a multi-commerce, action-packed experience. You can enjoy a latte while you’re getting your hair blown-out for a fancy event, pamper yourself in the spa, shop in the boutique, and for anyone looking to capture their sexy spirit, there is a boudoir photography studio.”

Three Park City women, all with unique business backgrounds, came up with the concept. Co- founders Bonnie Brown, Ronda Bresin and Renee Reed say their goal is to provide locals and visitors with a new experience and help women rediscover both their inner and outer radiance.

“You’ll find a high-end selection of lingerie in our boutique, where we offer private custom fittings. So whether you’re looking to spoil yourself, or your partner, you can do it at Vim,” says Reed.

Vim also boasts a comfortable lounge that’s available for bachelor/bachelorette parties, showers, corporate cocktail hours, birthday parties, and other private events.
“When you rent-out the lounge at Vim, you have a lot of leeway to create the vibe you want,” said Bresin. “You can bring in your own food, beverages, music, entertainment and decorations. We can customize spa packages and photo shoots to help you get your party started.”

While there are several exciting options within Vim, the owners believe their spa will be one of the busiest.

“We offer much more than just facials, manicures and massages,” noted Brown, an esthetician. “We offer cutting-edge laser services that help reduce wrinkles, sun spots, scarring
and cellulite. And we’re the only Aveda Salon in Park City.”

In keeping with the vibe that “pretty is as pretty does,” all products used in the Vim spa are organic, environmentally friendly and not tested on animals.

Bresin adds, “We believe owning, and sometimes rediscovering, your sexy side is essential for every woman, no matter her size or age. Vim helps women feel better, look better and love better. It’s a place where you can relax, shop, get pampered and bring your sexy back.”

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